Robin Wilson

a laptop near documents for planning of seasonal marketing strategies

How to Create Seasonal Marketing Strategies for Small Businesses

“What helps people, help business.” — Leo Burnett The key to a successful business often lies in the ability to adapt and stay relevant. One powerful way to do this is through seasonal marketing strategies for small businesses that align with local events and seasons. As business owners, we have to create timely offers that

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man with eyeglass continues learning strategies for his business

Why Continuous Learning is Crucial in the Digital Age

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill Why Do We Need to Keep Learning? In today’s fast-paced digital world, continuous learning isn’t just beneficial—it’s essential. The digital age demands agility, adaptability, and a constant influx of skills. For those looking to thrive in business,

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cheerful shop keeper helping customer for an emotional branding approach

Emotional Branding & Engagement For a Brand That Resonates

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” — Simon Sinek Engagement is highly important to create a brand that truly resonates. But it should be genuine interaction, rather than just promoting your business. Captivate them with emotion because emotional brand and engagement are essential

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